Case Studies
Web Traffic - Some examples of how news increases the volume of traffic coming through to websites.
Politics.co.uk and Myfinances.co.uk
Below are some figures and some history behind 2 websites using news for Organic Search Engine Optimisation.
These sites only have news articles published on them. This enables you to see that it is purely news attracting visitors to the site.
www.politics.co.uk
Political information and news site.
It started on the 1st of June 2004.
The site only has news articles and sponsored links.
They receive 70 articles a month.
Due to the organic search engine optimisation it has a Google rank of 6 and is featured high on all other search engines
It received 218000 unique visits last month.
It received 814000 page impressions last month
It was bookmarked 27000 times last month
If you looked at www.politics.co.uk in its first week it had 300 unique visits. However, through making the best use of unique archived news content, constantly visible to search spiders, the unique visits increased to 220,000 per week within the first year.
www.myfinances.co.uk
This is a personal finance and insurance website.
It started on the 1st of April 2004.
The site only has news articles and sponsored links.
They receive 70 articles a month.
Due to the organic search engine optimisation it has a Google rank of 6 and is featured high on all other search engines
It received 98000 unique visits last month.
It received 534000 page impressions last month.
It was bookmarked 9000 times last month.
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The Money Centre
The Money Centre is a buy to let mortgage broker who has been monitoring the way news attracts people to their website www.themoneycentre.net.
The Money Centre shows an impressive increase in the number of hits to its website (especially after 3 months) as well as a dramatic shift from visitors clicking through from the home page to the majority of visits coming via search engines and clicking straight to news articles.
The graph below shows that visits increase greatly (more than double) over 5 months and people are being drawn directly from search engines on to news articles. This is because news articles have been stored in an archive which is very search engine friendly.
Visible Pages
MNS also increases the number of visible pages search engines recognise because each article is a separate page published on your website. Below are some examples of websites showing number of visible pages, including the unique news content:
site: www.majortravel.co.uk = 198,000 visible pages;
site: www.confetti.co.uk = 161,000 visible pages;
site: www.politics.co.uk = 167,000 visible pages.
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